Driving the Essence of Italian Living: The Maserati Grecale Tributo Il Bruciato

In the upper echelons of luxury, true distinction is not found in mass production, but in the bespoke, the personal, and the profoundly authentic. It is a story told not just by an object, but by the culture that created it. This is the world of "Italian know-how," a concept that represents a unique blend of high-tech engineering, ancestral craftsmanship, and an impassioned approach to life. It is in this spirit that Maserati, from its heart in Modena, has unveiled a remarkable creation: the Maserati Grecale Tributo Il Bruciato.

Announced on October 14, 2025, this is not a standard production model but a limited series of one-offs, born from the tailor-made experience of the Maserati Fuoriserie personalisation programme. The project is an encounter, a dialogue, between two undisputed icons of Italian excellence: the Trident's dynamic Grecale SUV and Il Bruciato, a renowned and character-rich wine from the famed Bolgheri region in Tuscany.

Designed and created in an intimate collaboration with Marchesi Antinori, one of the oldest, largest, and most prestigious wine-making families in the world, the Grecale Tributo Il Bruciato symbolizes the encounter between elegant dynamism and decisive character. It is a rolling tribute to Italy itself—to the sun-drenched, wind-swept beauty of the Tuscan coast and to a wine that embodies its intense, self-assured spirit.

This is more than a car with a special paint job; it is a manifesto of Italian living, an invitation to experience life with elegance, taste, and an unbridled passion for beauty. It is a journey that begins in the heart of Tuscany and arrives wherever that desire for beauty is found.

A Meeting of Two Masters: Modena and Bolgheri

At first glance, high-performance engineering and the art of viticulture may seem like disparate worlds. One is forged in carbon fiber and aluminum, tested in wind tunnels, and powered by precision mechanics. The other is born of the earth, subject to the whims of the weather, and aged by the slow, quiet passage of time in wooden barrels.

But at their core, Maserati and Marchesi Antinori share an identical philosophy. Both are masters of transformation. Both take raw materials—metal and minerals for one, grapes and terroir for the other—and, through generations of accumulated knowledge, passion, and innovation, elevate them into a sensory experience that defines their nation.

Maserati’s identity is rooted in the spirit of granturismo—the art of traveling great distances in speed and comfort, turning the journey itself into the destination. The Grecale, as the brand's "everyday exceptional" SUV, brings this philosophy to a new segment.

Marchesi Antinori, with a history spanning over 600 years, is a guardian of Italian wine culture. Their Il Bruciato wine, produced at the magnificent Guado al Tasso Estate, is a modern expression of the unique Bolgheri terroir, a wine of potent, harmonious character.

The Grecale Tributo Il Bruciato is the physical manifestation of this shared ethos. It is the brainchild of the Maserati Fuoriserie program, an elite division dedicated to personalization, which allows clients to create a car that is a true extension of their identity. As Giovanni Perosino, Maserati Chief Marketing and Communication Officer, explains, this is an "exclusive project" that revolves around "Maserati’s essence as the epitome of Italian luxury... produced for the few, almost tailor-made, inspired by tradition, innovation and artisanship 100% made in Italy."

The Exterior: Painted in "Alchimia Scarlatta"

The car's design is inspired by nature, the Tuscan landscape, and the drama of the grape harvest. The first element that captivates the eye is its extraordinary body colour: Alchimia Scarlatta.

This is not simply "red." The name translates to "Scarlet Alchemy," and it was developed to capture the specific visual magic of Il Bruciato wine swirling in a glass, "taking on a thousand different hues and shining depending on how it reflects the light."

To achieve this complex, living finish, Maserati’s paint specialists employed an extremely special pigment known as Chromaflair. This pigment is renowned for its dramatic color-shifting properties. The paint is built on a deep, rich burgundy base, reminiscent of the wine itself. Over this base, two distinct top notes are applied: one of coppery gold, evoking the Tuscan sunlight, and another of dark raspberry, hinting at the wine's vibrant fruit notes.

The result is staggering. From different perspectives, the car almost seems to be painted in different colors. In direct light, the coppery gold flares, highlighting the Grecale's muscular haunches and taut lines. In shadow, the finish settles into a deep, mysterious raspberry-infused burgundy. It is a dynamic color that perfectly expresses the complex character of both the car and the wine that inspired it.

This alchemic finish is contrasted by aggressive, sporty details. The car sits on imposing 21-inch wheels, available in either the Pegaso Forgiati or Crio Fuoriserie design. Both feature oversized rims at the rear, a classic performance touch that gives the Grecale a more muscular aesthetic while improving grip. A Gloss Black finish is available as an option, perfectly complementing the black brake callipers. As a final mark of distinction, the Fuoriserie logo is painted in the same Alchimia Scarlatta shade on the front mudguard—a subtle signature of its bespoke origins.

The Interior: A Sensory Experience

The journey continues inside, where every detail is meticulously crafted to transform travel into a complete sensory experience. The cabin is a harmonious blend of performance and luxury, swathed in a unique Tan and Dark Red Leather combination. This palette directly reflects the exterior and the earthy, warm tones of the Bolgheri region.

The craftsmanship is evident in the tone-on-tone stitching and the dedicated “cannelloni” visuals. This ribbed weave pattern on the seats is a classic detail of Italian automotive design, adding a tactile richness and a sense of timeless elegance. On the headrest, the iconic Trident logo is proudly embellished in Dark Red, a constant reminder of the performance pedigree that lies beneath the luxurious surface.

Maserati understands that in a luxury vehicle, sound is as important as touch and sight. The Grecale Tributo Il Bruciato is equipped with the sublime 14-speaker Sonus faber premium audio system. Sonus faber, another revered Italian artisan, is famed for creating speakers that produce a natural, warm, and immersive sound, often described as "musical" rather than just "accurate." Paired with the panoramic sunroof that bathes the cabin in light, the audio system creates an all-encompassing sensation of pleasure.

The feeling on board is designed to be analogous to sipping a glass of fine wine—a harmonious experience that tells the story of the land from which it comes, engaging all the senses in a celebration of craft.

The Muse: The Story of Il Bruciato

To truly understand the Grecale Tributo Il Bruciato, one must understand the wine that gives it its name. Il Bruciato is not just a label; it is a story of resilience, innovation, and terroir.

The wine was first created in 2002 at the Guado al Tasso Estate, the Bolgheri jewel in the Marchesi Antinori crown. As Renzo Cotarella, Marchesi Antinori CEO, recalls, 2002 was "a complex year, marked by challenges and heavy rain." Following this difficult period, the estate's wine-makers created something new: a modern, accessible wine that could serve as an invitation to experience the greatness of the Bolgheri terroir.

This story of creating something exceptional from challenge resonates deeply with the spirit of Maserati. The wine's name itself derives from a forest located on the estate, known as "La Macchia de Il Bruciato."

The unique character of Il Bruciato comes from its unique home. Bolgheri is an authentic, sweet area on the Tuscan coast, part of the Maremma region. The soil here is a complex mix of alluvial origin, from clayey-sandy to clayey-silty, all containing the "Bolgheri conglomerate" (skeleton). This geological variability gives the wine great complexity.

The defining feature is the "Bolgheri Amphitheatre," a series of hills that enclose the plain overlooking the sea. This geography creates a unique microclimate with wide temperature differentials. At night, cold air descends from the hills to cool the vines. These specific conditions bestow the grapes with a marked aroma and guarantee perfect ripening.

Even the winery itself, the Cantina del Bruciato, is a blend of innovation and tradition. Designed by architect Fiorenzo Valbonesi, its façade is made of perforated titanium zinc metal, which acts as a filter for heat and light, creating a continuous dialogue with the surrounding environment. It is, like the car it inspired, a perfect balance between architectural innovation and time-honored tradition.

The Philosophy: "Driving the Essence of Italian Living"

The quote chosen to encapsulate the soul of this special edition is “Driving the essence of Italian living.” This car is not just a mode of transport; it is a manifesto. It is an invitation to enjoy life with the elegance, taste, and passion that Italy has perfected.

Renzo Cotarella captures this philosophy perfectly: “As with a great car, what matters is not only technical perfection but the ability to make the everyday exceptional, combining identity, elegance and pleasure.” This perfectly aligns with the Grecale’s designated role as the "everyday exceptional" SUV. The Tributo Il Bruciato is the ultimate expression of that idea.

This project is the crown jewel of the Maserati Fuoriserie program. It moves beyond simple customization—picking colors and leathers—into the realm of co-creation. It allows Maserati to tell a story, to imbue a vehicle with a soul that connects it to another, equally revered, field of Italian know-how.

As Giovanni Perosino states, the Fuoriserie program is for "customers to create the car of their dreams: one-offs with the ability to combine unmistakable design, extraordinary performance, prestigious materials and the most extreme and refined creativity."

This Grecale is a car for the connoisseur—the individual who appreciates that the liquid in their glass and the car in their driveway are both products of the same cultural DNA. They are both born from a deep respect for heritage, a relentless drive for innovation, and an unwavering belief that beauty is not a luxury, but a necessity.

The Grecale Tributo Il Bruciato stands as a testament to this belief. It is a car that must be seen in the changing light of day, driven on a winding coastal road with the Sonus faber system playing, and ideally, parked at a villa overlooking the Tuscan hills, its owner enjoying a glass of the very wine that gave it life. It is, in every conceivable way, the essence of Italian living, made mobile.