Volkswagen of America strengthens leadership in Sales, Marketing, and Brand Strategy

Brian Nash - Executive Vice President (EVP) of Sales and Marketing, and Chief Sales and Marketing Officer of Volkswagen North American Region

• Brian Nash joins Volkswagen as Executive Vice President (EVP) of Sales and Marketing, and Volkswagen’s North American Region as Chief Sales and Marketing Officer
• Nash will oversee the brand’s U.S. and North American sales and marketing operations, meeting target growth goals through brand and business evolution
• Rachael Zaluzec, Senior Vice President of Brand Marketing and Customer Experience, VW Brand NAR, and the team she leads, will now report directly to President & CEO Kjell Gruner and be responsible for brand strategy

Reston, VA — Volkswagen of America today announced a key leadership appointment, with Brian Nash joining as Executive Vice President (EVP) of Sales and Marketing, and Chief Sales and Marketing Officer of Volkswagen North American Region. Effective September 29, Nash will be responsible for developing and leading sales and product marketing strategy as well as dealer relations, with a focus on building momentum for a refreshed lineup of Volkswagen vehicles and dedicated dealer body. 

“We are proud to welcome a seasoned leader whose vision and experience will drive our next chapter of growth,” said Kjell Gruner, President and CEO of Volkswagen Group of America. “His expertise in dealer collaboration and strategies that prioritize customer satisfaction will be instrumental as we continue to strengthen the Volkswagen business.”

Nash brings extensive automotive experience to Volkswagen, spending more than a decade at Mazda North American Operations leading the brand to significant sales growth while overseeing the dealer network and introducing digital-first retail strategies.

Prior to Mazda, he began his automotive career on the retail side of the business, working within dealer groups before transitioning to an OEM. His expertise in delivering measurable results in competitive environments will be instrumental in dealer collaboration and serving consumers.

Rachael Zaluzec, Senior Vice President of Brand Marketing and Customer Experience, VW Brand NAR, and the team she leads, will now report directly to President & CEO Kjell Gruner, while continuing to maintain a close connection with and provide essential support to Brian’s leadership team. In this strategic realignment, Rachael will be responsible for brand strategy in the U.S., driving an enhanced focus on brand marketing, strategic partnerships, and most importantly – our customers. She and her team will continue to have operational responsibility for driving results throughout the customer lifecycle, aligned to the goals of growth and loyalty in the North American Region.

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About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Reston, Virginia, Volkswagen of America sells the Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, ID. Buzz, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Volkswagen Group of America operates a state-of-the-art assembly facility in Chattanooga, Tennessee which produces Volkswagen brand vehicles including the Atlas, Atlas Cross Sport, and the ID.4. The global Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Learn more at www.vw.com or media.vw.com.