Maserati and Egnazia Ospitalità Italiana Partner to Redefine Italian Luxury Travel and Hospitality

In a celebration of authentic Italian craftsmanship, design, and motion, Maserati has announced a landmark collaboration with Egnazia Ospitalità Italiana. Unveiled in Modena on July 29, 2026, this strategic partnership bridges the worlds of high-performance automotive engineering and world-class hospitality, crafting an immersive project centered on travel, discovery, and the true essence of the Italian lifestyle.

United by a shared vision that transforms travel from a simple transit into a profound cultural experience, the two iconic Italian entities are intertwining the art of the Grand Tour with some of the most breathtaking destinations across Italy.

The Spirit of the Grand Tour Meets Authentic Italian Hospitality

Since 1914, Maserati has championed the philosophy of the Grand Tour—a unique way of experiencing travel that marries high-performance sporting dynamics with the long-distance comfort and unmistakable elegance inherent to the Trident brand. Today, this philosophy finds its modern expression across Maserati's latest lineup, including the dynamic Grecale SUV, alongside the breathtaking GranTurismo and GranCabrio.

This ethos meets its perfect counterpart in Egnazia Ospitalità Italiana, the prestigious hotel management company founded by Aldo Melpignano, rooted deeply in the philosophy of Borgo Egnazia in Puglia. Together, Maserati and Egnazia view Italy not merely as a collection of tourist spots, but as a living tapestry of landscapes, roads, communities, and traditions where driving is an integral part of the adventure and hospitality serves as a gateway to discovery.

Exclusive Itineraries Across Italy’s Most Spectacular Landscapes

The partnership encompasses an elite portfolio of properties managed by Egnazia Ospitalità Italiana, each paired with tailored driving experiences that highlight the unique character of the local region:

• Puglia (Borgo Egnazia & Ostuni a Mare): The Mediterranean landscape provides the backdrop for the “Discovering Puglia” driving experience. Here, the luxurious GranTurismo and GranCabrio take center stage, cruising through ancient olive groves, coastal roads, and historic architecture.
• Maratea, The Dolomites, and Sardinia: Across the remaining iconic destinations—including Santavenere in Maratea, Hotel de Len, Hotel Ancora, and Castel Badia in the Dolomites, as well as La Tiara di Cervo on the Costa Smeralda—the “Italian Way of Driving by Maserati” itineraries are entrusted to the Grecale. The Trident’s versatile D-SUV effortlessly combines sportiness with agile handling across alpine passes and coastal curves.

Immersive Brand Experiences in Modena

As part of this comprehensive partnership, guests and customers of the Egnazia group will receive exclusive access to Maserati’s historic home in Modena. Visitors can tour the Ron Arad-designed showroom on Viale Ciro Menotti to explore Maserati Fuoriserie—the brand’s bespoke personalization division—and dive into the heritage of the Maserati Classiche program. Additionally, on-demand dealer activations supported by a dedicated Grecale fleet in Puglia and the Dolomites will further deepen the connection between local partners and discerning travelers.

Leadership Perspectives on the Partnership

Riccardo Vannetti, Chief Brand and Marketing Officer of Egnazia Ospitalità Italiana, emphasized the cultural depth of the collaboration:

“This collaboration stems from a shared vision of travel as a cultural experience, before it is simply a journey from one place to another. With Maserati, we share a deeply Italian idea of style, balance and connection with places: the road becomes part of hospitality, a way to engage with landscapes, communities and memories through a more conscious gaze.”

Cristiano Fiorio, Maserati Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, added:

“The partnership with Borgo Egnazia and the other properties... stems from a shared vision: together, we celebrate Italian territories, culture and excellence through experiences that combine driving with the discovery of our country’s most authentic places. This is how we interpret the cultural value of the 100 years of the Trident: for us, the Italian lifestyle is not simply a point of reference, but a way of being.”

By fusing the unmatched thrill of Maserati's engineering with the soulful luxury of Egnazia Ospitalità Italiana, this collaboration sets a brand-new benchmark for luxury travel, inviting enthusiasts to experience Italy through the pure emotion and pleasure of the open road.