GPTW Unveils Brazil's Top 175 Employers for 2025, Proving People-First Cultures Outpace the National Economy
In a global economic landscape defined by rapid technological change, evolving work models, and a workforce that increasingly seeks purpose, understanding what makes a truly great workplace has never been more critical. In Brazil, the definitive benchmark for this excellence was announced on October 8, 2025, as Great Place To Work® (GPTW), in partnership with leading business publications Época Negócios and Valor Econômico, revealed its 29th annual list of the 175 Best Companies to Work For in Brazil.
The sheer scale of the 2025 study underscores its significance. Over 5,300 companies participated in the rigorous evaluation process, with nearly 3,000 becoming eligible to compete for a coveted spot on the national ranking. This comprehensive analysis impacted over 5 million employees, making it one of the most extensive and authoritative studies of corporate culture and employee satisfaction in Latin America.
But this year's list is more than just a ranking; it is a powerful testament to a core business truth: a people-centric culture is a formidable driver of financial success. In a year where Brazil's GDP grew by 3.4%, the companies celebrated on this list achieved an average revenue growth of a staggering 14%. This report offers more than just names; it offers a roadmap, revealing the strategies, values, and data-driven insights that separate the best from the rest in Brazil's dynamic and competitive market.
The Mission and the Method: Building a Better Society Through Trust
For three decades, Great Place To Work has operated on a noble and ambitious mission: to build a better society by transforming every organization into an excellent place to work for all people. The foundational principle behind this mission is trust. GPTW’s methodology posits that a high-trust environment is the bedrock of a healthy, productive, and ultimately successful organization.
"We have been witnesses to the challenges, obstacles, changes, and achievements of organizations as they keep pace with the different stages our society is going through," states Tatiane Tieme, CEO of Great Place To Work Brazil. "We have seen people's expectations change, work models reinvent themselves, and leaders challenge themselves to create more inclusive, flexible, and meaningful environments."
In 2025, the rise of Artificial Intelligence stands as a pivotal force reshaping work processes, daily dynamics, and the very mindset of organizations. Tieme emphasizes GPTW's evolving role in this new era. "In this context, GPTW has expanded its ability to support companies, offering increasingly deep data and precise behavioral analyses that can guide their leadership to make more effective decisions, aligning people's needs with business objectives," she reinforces.
The proof is in the performance. The fact that the 2025 winners outpaced the national GDP growth by a factor of 4.1 is a direct consequence of a management philosophy that places people at the center of the strategy. The organizations awarded on this list serve as true compasses, pointing the way toward practices and attitudes that can yield profoundly positive effects for businesses across the country.
A Sign of a Maturing Market: Key Changes to the 2025 Ranking
A significant update to the 2025 ranking reflects the evolving maturity of the Brazilian business landscape. GPTW has streamlined its categories for medium-sized companies (100 to 999 employees). Previously, this category was split into two separate lists: "National" and "Multinational." This year, that division has been eliminated.
Roberta Hummel, Chief Operating Officer of Rankings at GPTW Brazil, explains the rationale behind this strategic shift. "That split was created approximately 20 years ago when a good portion of national (medium-sized) companies still had a developing HR area, presenting a certain 'disadvantage' compared to multinational companies," she explains.
In the years since, the gap in practices between national and multinational organizations has narrowed considerably. "There are many national companies that stand out for their consistent and strategic policies and practices, even appearing in the top positions of the ranking," states Hummel.
This change aligns the Brazilian ranking with GPTW's global standards, such as the Latin America list, and signals a new era of competitiveness where homegrown Brazilian companies are now operating with the same level of strategic HR sophistication as their global counterparts.
Announcing the Champions: The 175 Best Companies to Work For in Brazil in 2025
The 175 winning companies are divided into three categories based on their number of employees. Here are the organizations that have set the standard for workplace excellence in Brazil this year.
Super Large Companies (10,000+ employees) - Top 20
This category recognizes the titans of industry who have successfully scaled a positive culture across a massive and often geographically dispersed workforce.
Sicredi: A 120-year-old cooperative financial institution, considered the first of its kind in Latin America. This is its 8th appearance on the list.
Magazine Luiza: From its origins in Franca, São Paulo, this company has become Brazil's largest retail channel, revolutionizing the sector with innovation and technology. This is its 28th time being recognized.
GAZIN: A major player in Brazil's retail and industrial sectors, the Gazin Group has a presence across the entire country. This marks its 23rd award.
Arcos Dorados/McDonald’s
Itaú Unibanco
VIVO
Porto
C&A
Localiza&Co
Solar Coca-Cola
TOVTS
Cogna Educação
Hospital Israelita Albert Einstein
Neoenergia
Motiva
Bosch
Accenture
EQUATORIAL ENERGIA
Vitru Educação
São Martinho
Large Companies (1,000 to 9,999 employees) - Top 85
This highly competitive category features 85 organizations from a wide range of industries that have demonstrated outstanding workplace cultures.
Novo Nordisk Produção Farmacêutica do Brasil: A leading global company in producing and marketing products for diabetes and other chronic diseases. This is its 9th award.
TOKIO MARINE SEGURADORA S.A.: A subsidiary of the Japanese conglomerate Tokio Marine Group, this insurer is a consistent performer. This is its 17th appearance.
Fundimisa Fundição e Usinagem: With over five decades of expertise in producing cast iron and machining, this industrial company stands out. This marks its 9th award.
Viacredi
SAP Labs Latin America
Escola Bahiana de Medicina e Saúde Pública
MAG Seguros
Hilton
Sistema Fecomércio-RS/Sesc/Senac
SAP Brasil (The list continues, featuring notable companies such as Volkswagen Trucks and Buses, Cielo, Volvo do Brasil, Bayer Brasil, Serasa Experian, and Meta, among others.) ... 11. Cresol, 12. ACCOR, 13. Volkswagen Caminhões e Ônibus, 14. banco BV, 15. Avanade, 16. Mondelēz International, 17. CONSÓRCIO NACIONAL EMBRACON, 18. Supera Farma, 19. AstraZeneca, 20. Cielo, 21. Fruki Bebidas, 22. Volvo do Brasil, 23. Radix, 24. Boehringer Ingelheim, 25. Zurich Seguros, 26. GRAN, 27. B3 S.A. BRASIL, BOLSA, BALCAO, 28. TIM Brasil, 29. Marriott International, 30. Scania Latin America, 31. ALGAR, 32. Unimed Sul Capixaba, 33. Eurofarma Laboratórios S/A, 34. NTT DATA Technology Solutions, 35. Tigre Materiais e Soluções para Construção, 36. Neovia Engenharia, 37. Grupo Sabin, 38. Supergasbras, 39. GBMX, 40. Bayer Brasil, 41. Bradesco Seguros, 42. Unimed Fortaleza, 43. Sicoob Credicitrus, 44. Yamaha Motor do Brasil, 45. Unimed Porto Alegre, 46. Schneider Electric Brasil, 47. TIVIT Almavira Group, 48. ANCAR IVANHOE, 49. Serasa Experian, 50. Mercadinhos São Luiz, 51. Capgemini Brasil, 52. Obramax, 53. NTT DATA BRASIL, 54. Aviva, 55. Edenred Ticket Log, 56. Senior Sistemas, 57. Alcoa, 58. Usina Alta Mogiana S/A Açúcar e Álcool, 59. Special Dog Company, 60. Banco BMG SA, 61. Banco Mercantil, 62. Selfit Academias, 63. Meta, 64. General Mills, 65. SESI/SENAI Alagoas, 66. Somos Sistemas de ensino, 67. EY, 68. ENGIE Brasil Energia, 69. H. Egídio Group, 70. Libbs, 71. Grupo 3corações, 72. Icatu Seguros, 73. Sicoob ES, 74. Foundever Brasil, 75. Thomson Reuters Brasil, 76. Brasilseg, 77. Kinross Brasil Mineração, 78. Allianz Group, 79. Adecoagro, 80. Petlove, 81. Cocal, 82. CI&T Software, 83. Unidas Locações e Serviços, 84. Agro Amazônia Produtos Agropecuários, 85. Cognizant
Medium-Sized Companies (100 to 999 employees) - Top 70
This category showcases 70 agile and innovative companies that prove a great culture can be built at any size.
Visagio: A business consulting and development firm. This is its 16th time on the list.
Flexform: A manufacturer of furniture for home and office, including ergonomic and gamer chairs. This is its 2nd award.
BHS: A specialist in business transformation, creating and adapting solutions to help businesses improve. This marks its 4th award.
Novo Nordisk
Capemisa Seguradora e Capemisa Capitalização
Cisco
Sicoob Metropolitano
Sicoob Cocre
Viacredi Alto Vale
Salesforce (The list includes a diverse range of companies like Volkswagen Financial Services, Webmotors, Ticket, and MetLife, demonstrating excellence across multiple sectors.) ... 11. Volkswagen Financial Services, 12. APTIV Conceição dos Ouros, 13. DBC Company, 14. Next Shipping, 15. Encora, 16. Livelo, 17. Sicoob Cocred, 18. Omni Financeira, 19. Dacalda, 20. Energisa Minas Rio, 21. Elyte Tecnologia, 22. e-Core, 23. Atlântico, 24. Brasal Veículos, 25. Sicoob Credicopa, 26. Alper Consultoria em Seguros, 27. Mercos, 28. Centro de Tecnologia Canavieira, 29. Webmotors, 30. Aurum, 31. SIEG SOLUÇÕES FISCAIS ESTRATÉGICAS, 32. Equinix, 33. Mercado Eletrônico, 34. Grupo AbyAgro, 35. Escritório Central de Arrecadação e Distribuição (ECAD), 36. ACE Schmersal, 37. ZURICH SANTANDER SEGUROS E PREVIDÊNCIA, 38. Finsol, 39. Kordsa Brasil, 40. Pitang, 41. Sicoob Ouro Verde, 42. Knightec Group Brasil, 43. OFTA, 44. Alianzo, 45. Construtora Carrilho, 46. JCB do Brasil, 47. INDICIUM, 48. Ibagy Imóveis, 49. Ticket, 50. Grupo Otávio Lage, 51. ASAAS, 52. JUNTO SEGUROS, 53. Sicoob Vale Sul, 54. Astellas Farma Brasil, 55. Eloware Participações, 56. SLC Máquinas, 57. Grupo Digna, 58. Logcomex, 59. MetLife, 60. Sicoob Engecred, 61. SESC/RN ADMINISTRAÇÃO REGIONAL DO RIO GRANDE DO NORTE, 62. Budel Transportes, 63. V360, 64. Parker Hannifin, 65. Ceará Cidadão, 66. Lojacorr, 67. Globalfruit, 68. Coopersystem Cooperativa de Trabalho, 69. TD SYNNEX, 70. Icaro Tech
A Data-Driven Snapshot of Brazil’s Top Workplaces
The comprehensive study behind the 2025 ranking offers a fascinating look into the geography, industry trends, and demographics of Brazil's best employers.
Geography and Industry: São Paulo continues to be the epicenter of great workplaces, with 85 of the 175 winning companies based in the state. Following are Rio de Janeiro (14), and Paraná and Santa Catarina (tied with 13 each). Notably, the Northeast region has increased its representation on the list, with companies from seven northeastern states featured, up from three last year.
Three sectors concentrate 50% of the winning companies: Financial Services and Insurance (23%, up from 19% in 2024), Information Technology (22%, down from 25%), and Manufacturing & Production (13%, a significant drop from 21%).
Demographics and Diversity: The data reveals a workforce dominated by Generation Y (Millennials), who make up the majority in all segments and constitute 71% of the workforce in the IT sector. The retail sector continues to be a major gateway for young talent, with 29% of its professionals being 25 years old or younger.
In terms of gender, women occupy 43% of positions within these top companies, a figure that aligns closely with the national workforce average reported by the IBGE. Regarding ethnicity, the average composition is 59% white and 38% Black (29% pardo and 9% preto). In terms of sexual orientation, 10% of employees identify as LGBTI+, the same percentage as in 2024.
Frequently Asked Questions (FAQ)
Q1: Why is the Great Place To Work list so influential in Brazil?
A: Its influence stems from its rigorous, data-driven methodology, its incredible scale (impacting millions of employees), and its partnership with top-tier business publications like Época Negócios and Valor Econômico. This gives the ranking immense credibility in the Brazilian corporate world.Q2: What are the key trends defining Brazil's best workplaces in 2025?
A: The 2025 data points to several key trends: a strong focus on aligning people-centric policies with business growth, the strategic integration of AI to support employees, a growing sophistication in HR practices among national companies, and an ongoing commitment to diversity and inclusion.Q3: How can a company get on the 2026 list?
A: The journey begins with "active listening." Companies must first apply the GPTW employee survey. If the feedback meets the required threshold, the company earns the Great Place To Work Certification. Certified companies are then eligible to be considered for the national, regional, and sector-specific rankings.Q4: Does the financial performance of these companies prove that a good culture is profitable?
A: While correlation doesn't equal causation, the data is compelling. The fact that the 175 winning companies grew 4.1 times faster than the national GDP strongly suggests that an engaged, trusting, and satisfied workforce is a powerful competitive advantage that translates directly to superior business performance.Conclusion: A Blueprint for Success in the Future of Work
The 2025 list of the Best Companies to Work For in Brazil is far more than a corporate honor roll. It is a vital economic and social barometer, providing a clear and data-backed blueprint for what it takes to succeed in the modern business world. The results unequivocally show that investing in a culture of trust, inclusivity, and employee well-being is not an expense; it is a direct investment in growth, resilience, and long-term profitability.
The 175 organizations celebrated this year are not just great places to work; they are the lighthouses of the Brazilian economy. They demonstrate that by placing humanity at the center of their strategy, even in an age of rapid technological advancement, companies can achieve extraordinary results for their people, their customers, and their bottom line. For any leader looking to navigate the complexities of the future of work, the lessons from these champions are invaluable.
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